EXTEND THE POTENTIAL OF YOUR CONTENT
Helping creators get more value from their videos
Don’t let the potential of your video content be limited to just YouTube, Facebook or Instagram. By repurposing your content into curated written forms you can increase the longevity of your hard-earned work, attract more attention and broaden your reach towards new audiences.
You create the videos.
We’ll turn them into articles.
Extend the reach of your content from its home on YouTube, Facebook or Instagram (or indeed, wherever you’ve uploaded it) and turn it into a curated article that conveys your core message in an engaging way. Written by real humans, the resulting content will provide you with extended streams of content which can be used across your social media channels, website, book, magazine – whatever you like.
Step 1: Send us your video or playlist
This can be an existing video that’s already public, a private link to a video in the works, or even a rough outline of something you’re planning for the future. This can be a single video, a selected playlist or your entire back catalogue – just fire over those links
Step 2: Tell us what you want the article to do
Are you looking to reach new audiences on different platforms, engage with your existing subscribers through exclusive content, or prepare a host of assets to use in an ebook, white-paper, article or publication? Let us know what you’re thinking and we’ll map it out
Step 3: We’ll review and get back to you
We’ll watch your video and take on your thoughts from your brief. If we think it’s a good fit for us, we’ll then prepare an outline plan of where we go from here. This will include everything like timelines, word counts, supporting assets and the budget needed
Understanding the process
Let’s be clear, this isn’t some AI-driven auto transcript of your video.
We are real humans with extensive experience in developing written content who are reviewing your videos and curating content directly from it.
We will use professional AI tools to do some of the heavy lifting, but the core asset will be created by an actual person.
Someone who understands the nuances of what you’re saying in the video and can transfer that into the written form to create something that’ll elicit a response from the reader.
Who’s doing the work?
I’m Tom Mehdi Bird, a journalist turned creative director who has spent the past 20 years working with content.
I’ve worked on everything from websites, magazines, coffee table books and much more. I’ve interviewed everyone from CEOs to racing drivers, crafted scripts for television commercials and directed mini-documentaries.
Using my editorial background – as well as expertise in creative, strategy and storytelling – I help brands engage with their audiences across digital ecosystems.